MAISON NOIR
Ultra-Luxury Collection · Kuwait City · 2025
The Brief
What they needed
MAISON NOIR represented a private collection of villas, sky penthouses and investment towers in Kuwait City. The brand was bold, dark and unapologetically luxury. The website had to match that energy while doing serious commercial work — capturing leads, qualifying buyers and converting interest into signed viewings.
What We Built
The build
A full AI concierge system trained on the entire MAISON NOIR portfolio. A cinematic property showcase with fullscreen visuals and GSAP transitions throughout. WhatsApp automation routing qualified buyers to agents the moment intent was detected. Real-time lead qualification with intent scoring, giving the sales team only the most serious prospects. The entire experience built in a dark editorial aesthetic that matched the brand identity perfectly.
Results
The numbers
The AI concierge qualified over 200 buyer inquiries in the first six weeks. Average time on site increased by 3.4 times compared to the previous website. Two penthouse units received serious offers within 30 days of launch.
"The site does the work of three salespeople. Buyers arrive on the call already knowing what they want."
— Director, MAISON NOIR
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